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Brokerlink Acquires Alberta-based Brokerage

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Brokerlink Acquires Bridge Financial Insurance Ltd.

TORONTO -- Alberta-based Bridge Financial Insurance Ltd. (“Bridge”) announced they will join BrokerLink (the “Company”), one of the largest Canadian property and casualty insurance brokerages.

The transaction was effective February 1, 2019. Terms of the transactions were not disclosed.

Bridge was established in 2012 in Edmonton and grew through acquisitions, with offices in Edmonton, Bonnyville and Cold Lake. Bridge offers a comprehensive and flexible suite of personal and commercial insurance products.

The two principals of Bridge will take a consultancy role to ensure the smooth transition to BrokerLink. “Our priority has always been our customers and our employees. By joining BrokerLink, we know our customers will be treated well and have the right options to meet their needs and our employees will benefit from all that BrokerLink has to offer”, says Doug Rae, President of Bridge.

Bridge’s values in customer service, development in employees, innovative products to better serve their clients and contributing to communities align well with BrokerLink’s values.

Joe D’Annunzio, BrokerLink’s President, says the company will continue to provide superior service to customers, and Bridge’s suite of options will be augmented with several new insurance providers that BrokerLink currently offers.

“This acquisition was a natural fit for BrokerLink,” says D’Annunzio. “We admire Bridge’s strong community ties in the areas they serve, and we believe this will serve us well as we transition Bridge to BrokerLink.”

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