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Applied Systems' Acquisition to Drive Insurance Sales & Marketing Automation



Applied Systems Acquires TechCanary

Acquisition to drive greater sales and marketing automation for insurance agencies, MGAs and insurers

University Park, IL -- Applied Systems today announced the acquisition of TechCanary, the leading insurance CRM system built on the platform. This acquisition expands Applied’s sales and marketing solutions and demonstrates the company’s commitment to automating both front and back office workflows for every role within an agency, insurer and MGA.

“In the digital age of insurance, agencies, insurers and MGAs are placing greater focus on front office applications to more effectively automate the selling and marketing processes to both prospects and customers,” said Reid French, chief executive officer, Applied Systems. “This transaction brings together the leading provider of agency management systems globally with the leading insurance CRM system built on the platform, providing an integrated solution for front-office sales and marketing automation needs.”

TechCanary’s insurance CRM will be integrated with Applied Epic, the world’s most widely used agency management system, to enable agencies, insurers and MGAs to utilize the platform to manage their sales and marketing activities to prospects and clients. The platform will also provide users open access to thousands of applications available on the Salesforce AppExchange. This acquisition follows Google’s minority investment in Applied in 2018 and further demonstrates Applied’s commitment to technical innovation to benefit the insurance industry.

“As the demand for sales and marketing automation is increasing at a rapid pace, we recognized an opportunity with Applied for our customers to benefit from the broader, more global product portfolio as well as Applied’s technical resources and support services,” said Reid Holzworth, chief executive officer, TechCanary. “This acquisition provides our customers with access to new innovation and scale to further accelerate the growth of their businesses.”

“We are excited to see TechCanary and Applied come together, given our respect of Applied’s global expertise and scale in the P&C insurance industry.  By leveraging the power of the Salesforce platform, Applied will deepen its industry-specific CRM capabilities for the benefit of its customers,” said Jeff To, global head of Insurance, Salesforce.


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