HUNTINGTON BEACH, Calif. — Confie, the largest personal lines insurance distribution company in the U.S., announces the acquisition of Estrella Insurance to its non-standard national brand Freeway Insurance. Confie’s latest acquisition significantly expands its footprint in Florida and their franchise division.
Estrella Insurance operates more than 190 locations across Florida, California, Arizona, Texas, and Colorado. For over 40 years, they have provided affordable insurance solutions and exceptional service to their customers. Their product portfolio includes auto, home, commercial, business, life, and health. Estrella will continue to operate under its current brand, and Confie will retain all current employees with their acquisition.
“Estrella has built a strong franchising model well-known among Hispanic consumers, and business owners alike. We are excited to welcome them into our ever-growing family,” said Cesar Soriano, Confie CEO. “Franchising allows us to broaden our customer reach, and accelerate our growth into new markets. Americans are entrepreneurial by nature and we proudly will offer them the choice between three trustworthy brands.”
In 2022, Freeway Insurance introduced franchising opportunities to entrepreneurs. With more than 530 retail stores nationwide, business owners get access to the company’s established business model, respected brand, a wide range of national and regional insurance carriers, and back-office resources. Shortly after, Confie acquired Velox Insurance in December 2021. Velox primarily offers franchising to business owners in the Georgia market.
“Our franchise partners are family, and their success is our success. It was important to find the right partner that would support both our brand, customers, and our growth plan,” said Nick Estrella Jr., Estrella’s CEO. “Confie is a highly respected organization with years of industry knowledge and forward momentum. It was a perfect fit for Estrella.”
In addition to its acquisitions, Confie recently announced the expansion of its business process outsourcing division (BPO) with the launch of a new service center in Tijuana, being ranked #1 Personal Lines Leader by Insurance Journal for a seventh straight year and the expansion of their InsureOne brand by way of an agency network for independent insurance agents.
“Confie’s expansion plans rely on strategic acquisitions and we welcome that challenge,” said Chad Maxwell, SVP, mergers & acquisitions, Confie. “Identifying places where we can strengthen our presence helps us accomplish growth and development, and we are actively seeking great partners to join the Confie family.”
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