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The Premier Website for Insurance Agency Principals, Executives, and Producers with Executive-Level Business Needs

Starting an Insurance Agency

Agency Equity is the #1 resource for those looking to start an insurance agency. There are so many things to consider when starting an agency. Here is the short list of things to consider:

► Getting Carrier Appointments

► Membership in an Aggregator (Cluster, Alliance, Network or Franchise)

► Purchasing a Management System

► Getting a Rating System or Comparative Rater

► Purchasing Leads/Marketing Services

► Purchasing E&O Insurance

► Addressing Non-Compete Agreements

► Licensing Issues

► Agency Website

You can access information by visiting the listings in the various categories on this website. You can also search the article archives by going to our search page and typing in keywords such as “clusters” or “management systems.”

You can also request information and access our Guide to Starting an Independent Agency by going to our Starting an Insurance Agency page.

New Listings


Increase the Response Rate on your Listing

Users are unlikely to reply to a listing that has minimal information. Here is what you can do to get more targeted replies:


  • Be as detailed as possible.
  • Complete all the fields.
  • Description should be 50 words or more.
  • Use bullet points for key information. (Premium Listings Only) 


Listings that have very little details may not get approved. Spend some time putting together your listing. If you are selling an agency and you properly word it with details, this can help your selling price. This will also cut down on replies you have to make to those who may not be interested in your agency. For those listing under Insurance Agencies Wanted, you need to be specific on what you are looking for and what you can offer sellers. What you put into your listing is what you will get out of it, if your listing does not appear to be serious, it’s unlikely you will get serious inquiries. 

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