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The Premier Website for Insurance Agency Principals, Executives, and Producers with Executive-Level Business Needs

Starting an Insurance Agency

Agency Equity is the #1 resource for those looking to start an insurance agency. There are so many things to consider when starting an agency. Here is the short list of things to consider:

► Getting Carrier Appointments

► Membership in an Aggregator (Cluster, Alliance, Network or Franchise)

► Purchasing a Management System

► Getting a Rating System or Comparative Rater

► Purchasing Leads/Marketing Services

► Purchasing E&O Insurance

► Addressing Non-Compete Agreements

► Licensing Issues

► Agency Website

You can access information by visiting the listings in the various categories on this website. You can also search the article archives by going to our search page and typing in keywords such as “clusters” or “management systems.”

You can also request information and access our Guide to Starting an Independent Agency by going to our Starting an Insurance Agency page.

New Listings


A Record Year

2015 was another record year for Agency Equity with more than 1.7 million page views and over 500 listed agencies for sale.
Enhanced Security with a Very Secure Server

We take our security seriously. Following the success of the site, Agency Equity was moved to a very secure server in the 4th quarter of 2015. Our new server significantly enhances the site’s security to prevent hacking and other cyber-attacks. Similar sites have a significantly lower rating while Agency Equity has achieved an A- Rating with Qualys SSL Labs. You may test any site by going to Qualys SSL Labs.

Membership System

Agency Equity requires a paid membership to reply to Independent Insurance Agencies and Books for Sale. The membership system was put in place 3 years ago and has significantly improved the way our system works. Listing owners only get quality inquiries and replies from those who are qualified to purchase an agency. Here is how this helps the system:

  • Most inquiries are serious inquires.
  • Buyers have exclusivity to reply to these listings. 
  • A significant portion of the membership revenues go right back into marketing, resulting in more agency being listed.

Feedback from our Advertisers

Most of our advertisers are satisfied with the success of their ad campaigns on Agency Equity and we thank you for making this possible. Because Agency Equity is a resource site, we strive to bring a variety of advertisers as to give more options to the site’s visitors. Bringing more options to the table allows the site visitors get a better picture of the different vendors and services that are offered. Thank you for supporting us and our advertisers.

Privacy Policy

This Privacy Statement relates solely to the online information collection and use practices of our Web sites located at We recognize that many visitors and users of this Web site are concerned about the information they provide to us, and how we treat that information. This Privacy Statement, which may be updated from time to time, has been developed to address those concerns.

Your use of this website indicates to us that you have read and accepted our privacy practices, as outlined in this Privacy Statement. If you have any questions or concerns regarding this Privacy Statement, please contact:


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