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The Premier Website for Insurance Agency Principals, Executives, and Producers with Executive-Level Business Needs

Starting an Insurance Agency

Agency Equity is the #1 resource for those looking to start an insurance agency. There are so many things to consider when starting an agency. Here is the short list of things to consider:

► Getting Carrier Appointments

► Membership in an Aggregator (Cluster, Alliance, Network or Franchise)

► Purchasing a Management System

► Getting a Rating System or Comparative Rater

► Purchasing Leads/Marketing Services

► Purchasing E&O Insurance

► Addressing Non-Compete Agreements

► Licensing Issues

► Agency Website

You can access information by visiting the listings in the various categories on this website. You can also search the article archives by going to our search page and typing in keywords such as “clusters” or “management systems.”

You can also request information and access our Guide to Starting an Independent Agency by going to our Starting an Insurance Agency page.

New Listings


History of 

AgencyEquity first went online in May of 2010. In approximately seven months of this first year, the site received a total of 4,985 visits. In 2011, the site averaged about 4,750 visits a month. Today, AgencyEquity averages about 5,000 visits a week and over 20,000 visits a month. In May of 2015, it will be five years since AgencyEquity went live. Significant growth has occurred because those who have utilized the resources on site have found success; this includes the users, the members, the sellers and the advertisers. The success of the participants has translated to success of the site. Thank you to the participants for this great partnership. 

Thank you to our Original and Long Term Advertisers 

These advertisers have either been with us from the very beginning or a short time thereafter.  Here is a list of these advertisers: 

Privacy Policy

This Privacy Statement relates solely to the online information collection and use practices of our Web sites located at We recognize that many visitors and users of this Web site are concerned about the information they provide to us, and how we treat that information. This Privacy Statement, which may be updated from time to time, has been developed to address those concerns.

Your use of this website indicates to us that you have read and accepted our privacy practices, as outlined in this Privacy Statement. If you have any questions or concerns regarding this Privacy Statement, please contact: