Founder Doug Witcher is becoming the Chairman of the Board.
GREENSBORO, NC—April 29, 2025 — Smart Choice® has restructured its executive leadership with Andrew Caldwell being named as the new CEO, while founder Doug Witcher has transitioned to the Chairman of the Board role. For the past decade, Caldwell has served as the president of Smart Choice. Caldwell has previously served as vice president, accounting director, and director of commission accounting, as well as a variety of other capacities since his start with the company in 2003.
“My entire professional career has been with Smart Choice, and I have had the privilege of being mentored by Doug Witcher,” said Andrew Caldwell, Smart Choice chief executive officer. “We have been successful because we stayed true to our core value statement of giving agents the freedom to succeed.”
During the past decade of Caldwell’s tenure as president, Smart Choice has grown from having 3,832 partnered agencies to over 10,600. Financially, the company has experienced an over 300% increase in annual revenue with EBITDA growing by over 1200%. More than 60 M&A transactions have been completed, valued at over $170M.
Source: Smart Choice
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