Smith Brothers Insurance has expanded its presence in Connecticut through the addition of Norcom Insurance, an independent agency based in Avon. Effective July 1, 2026, the transaction establishes Smith Brothers’ first office west of Hartford and strengthens its reach into the western part of the state.
Founded in Glastonbury, Connecticut, Smith Brothers Insurance is an independent risk management and insurance brokerage with offices throughout Connecticut, Massachusetts, New Jersey, and New York. The addition of Norcom broadens the firm’s regional footprint while enhancing its ability to serve families and businesses with customized insurance and risk management solutions.
Norcom Insurance has built a strong reputation for providing personal and commercial insurance through a relationship-driven approach. The agency’s client-focused philosophy aligns closely with Smith Brothers’ “Family Confidant” and Enterprise Risk Management model, which emphasizes long-term planning and personalized service.
As part of the transition, Wes Horbatuck will continue leading business development and serving clients alongside the existing Norcom team. Six Norcom employees will join Smith Brothers, providing continuity for customers while gaining access to the expanded resources, carrier relationships, and expertise of a Top 100 U.S. insurance brokerage.
Smith Brothers President and CEO Joe B. Smith said Norcom’s commitment to building strong client relationships and delivering exceptional service made the agency an excellent fit for the organization. He expressed enthusiasm about bringing the two teams together and continuing to build on Norcom’s established foundation.
Horbatuck added that joining Smith Brothers enables Norcom to maintain the personalized service clients expect while benefiting from additional resources to support future growth.
Information for this article was provided by Smith Brothers Insurance . Views and claims expressed in this article are those of the source company and do not necessarily reflect the views of AgencyEquity.com. This article may have been edited with the help of AI.
