Chicago, IL — Totten Insurance Group Inc. (Totten), a national insurance managing general agency, announced that it has acquired the shares of Belyer Insurance Limited operating as EasyInsure (EasyInsure). Terms of the acquisition were not disclosed.
Headquartered in Windsor, Ontario, EasyInsure is Canada’s first digital insurance brokerage. The company expanded beyond its progressive personal insurance platform to also offer a full suite of commercial insurance products online. It now ranks as one of Canada’s fastest growing insurance brokerages. Totten intends to leverage EasyInsure’s digital capabilities to better support its current and future clients.
“EasyInsure’s rapid growth is a testament to both its knowledgeable professionals and distribution platform as well as Canada’s appetite for web-based insurance transactions,” said Susan Murphy, President of Totten. “We’re eager to utilize EasyInsure’s online processes to increase our operational efficiencies in distribution and, more importantly, ensure we continue to deliver customized solutions to our customers when and how they want them.”
EasyInsure founders and Managing Partners, Grant Belanger and Leen Meyer, will join Totten and continue to manage the EasyInsure operations, while reporting to Murphy.
“Joining Totten allows us to leverage the expert underwriting resources together with a national platform,” said Belanger. “Our clients and prospects will continue to receive customized guidance and best-in-class service as well as a more robust suite of insurance solutions and capabilities.”
Meyer added, “Like Totten, EasyInsure is focused on innovation, which is why we’re so excited to join the agency whose brand is synonymous with future-forward products and services to meet the needs of customers.”